Geometry Global Bucharest, premiata la White Square de la Minsk, Belorusia. Castigatorii 2018.
Miercuri, 25 Aprilie 2018
 

Festivalul de publicitate de la Minsk a reunit peste 927 de intrari din 15 tari din Europa si Comunitatea Statelor Independente (CIS), jurizate de de un numar de 46 de experti recunoscuti in festivaluri internationale.

 

adplayers. Iulian Toma

Geometry Global Bucharest a fost premiata la festivalul White Square, de la Minsk, dinBelorusia. Agentia de publicitate de la Bucureesti este dealtfel si singura din Romania distinsa in competitia organizata la Minsk de Asociatia Agentiilor de Marketing si Comunicare din Belorusia.

Trofeele White Square, una dintre cele mai imporate competitii din Europa de Est, au fost anuntate pe 21 aprilie, la Minsk. Intrecerea a avut loc in acest an sub deviza „Cause we can”, chemand astfel reprezentanti ai industriei de publicitate din mai multe tari pentru a arata puterea creativitatii in comunicare.

Festivalul de publicitate de la Minsk a reunit peste 927 de intrari din 15 tari din Europa si Comunitatea Statelor Independente (CIS). Jurizate de de un numar de 46 de experti recunoscuti in festivaluri internationale, care si-au adus contributia in castigarea a peste 200 de premii in  festivalul de la Cannes, lucrarile au fost parcurse de 5 echipe de jurizare  - Creative, Marketing, Branding, Digital, Social advertising.

 

 

WHITE SQUARE ANNOUNCED THE WINNERS

Creative Agency of the Festival: Voskhod, Russia 

Belarusian Agency of the Festival: Salmon Graphics.

 

GRAND PRIX

entry , agency Voskhod, Russia

 

entry

, agency Voskhod, Russia

 

CREATIVITY

 

F. FILM

F1 TV

Gold

Series of entries Everybody Loves Сrabs, entries and agency Voskhod, Russia

 

Silver

entry , agency ElectricSheepFilm, Ukraine

 

Bronze

entry , agency SLAVA, Russia

entry , agency Publicis Russia, Russia

entry , agency Publicis Russia, Russia

entry agency Electric Sheep Film, Ukraine

entry agency Friends Moscow, Russia

 

Shortlist

entry , agency Possible Group, Russia

entry , agency Voskhod, Russia

entry , agency GOODMEDIA, Ukraine

entry , agency Garlic Sofia, Болгария

entry , agency GForce/Grey, Казахстан

 

F2 Online

Gold

entry , agency SLAVA, Russia

entry , agency BBDO Russia group, Russia

 

Silver

entry agency DBLA visuals, Uzbekistan

entry , agency Svetly Story, Russia

 

Bronze

entry , agency MORE (BBDO Group), Russia

entry , agency SLAVA, Russia

entry , agency Electric Sheep Film, Ukraine

 

Shortlist

entry "", Group of creators Dorogafilm, Belarus

entry !, agency TIP-TOP TEAM, Russia

series of entries Ferrero, entries , and , DADA Agency, Russia

entry , agency Voskhod, Russia

entry , agency BBDO Russia group, Russia

entry , agency Zebra Hero, Russia

entry , agency Friends Moscow, Russia

 

P. PRINT

P1 Print

Gold

entry , agency Geometry Global Ukraine, Ukraine

 

Silver

entry , agency Instinct (BBDO Group), Russia

 

Bronze

Series of entries Captured by Nature, entries and , agency MullenLowe Moscow, Russia

 

R. RADIO & AUDIO

R1 Radio & Audio

Gold

entry , agency White Rabbit Budapest, Hungary

 

Bronze

entry , agency Voskhod, Russia

entry , agency PROVID, Ukraine

 

Shortlist

entry , agency Havas Moscow, Russia

 

O. OUTDOOR

O1 Outdoor

Gold

entry Braille-art, agency Possible Moscow, Russia

entry Flying Hammock, agency Leavingstone, Georgia

entry Honey Thank You for PlayStation 4, agency TutkovBudkov, Russia

 

Silver

entry , agency Tabasco, Estonia

entry , agency GOOD Moscow, Russia

entry , agency Kinograf, Ukraine [moved from N5 Brand experience]

 

Bronze

entry , agency Geometry Global Bucharest, Romania

entry , agency LOGA BIGA, Belarus

entry , agency Geometry Global Ukraine, Ukraine

 

Shortlist

Series of entries Captured by Nature, entries and , agency MullenLowe Moscow, Russia

 

K. INTEGRATED

K1 Campaigns

Gold

entry , agency GOOD Moscow, Russia

Silver

entry , agency Not Perfect | Y&R Riga, Latvia

Bronze

entry , agency SLAVA, Russia

 

K2 Digital & Social

Gold

entry , agency Agama Digital Group, Ukraine

 

Silver

entry , agency Possible Moscow, Russia

entry , agency Granat communications, Russia [moved from N5 Brand experience]

 

Bronze

entry , agency SLAVA, Russia

 

Shortlist

entry , agency Smetana, Russia

entry , agency КА Ruport, Russia

entry , agency CreativePeople, Russia

entry , agency Geometry Global, Romania

 

K3 Viral campaign

Gold

entry , agency Leavingstone, Georgia

entry , agency SLAVA, Russia

 

Shortlist

entry , agency Smetana, Russia

 

K4 Product / brand launch campaign

Silver

entry , agency Leavingstone, Georgia

entry , agency Division, Estonia

 

Bronze

entry , agency Not Perfect | Y&R Riga, Latvia

 

K5 Image campaign

Silver

entry , agency Instinct (BBDO Group), Russia

 

K6 Low budget campaign

Gold

entry , agency Possible Moscow, Russia

 

Bronze

entry , agency CreativePeople, Russia

Shortlist

entry , agency Instinct (BBDO Group), Russia

 

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

Gold

entry , agency Red Pepper Creative, Russia

 

Silver

entry , agency Red Pepper Creative, Russia

entry , agency Voskhod, Russia

 

Bronze

entry from series Samsung YouTube TV, agency Cheil | Red Pepper Film, Russia

entry , agency SLAVA, Russia

entry , agency Cheil | Red Pepper Film, Russia [moved from N5 Brand experience]

 

Shortlist

entry from series Samsung YouTube TV, agency Cheil | Red Pepper Film, Russia

entry , agency Zebra Hero, Russia

entry , agency Zebra Hero, Russia

entry , agency Mozga Studio, Russia [moved from F2 Online]

 

N2 Audio branded content

Gold

entry , agency BBDO Russia group, Russia

 

Shortlist

entry , agency Voskhod, Russia

 

N3 Interactive branded content

Silver

entry , agency Possible Group, Russia

entry , agency Friends Moscow, Russia

entry , agency BBDO Russia group, Russia

 

Bronze

entry , agency Friends Moscow, Russia

entry ”, agency BBDO Russia group, Russia

 

Shortlist

entry , agency Zebra Hero, Russia

 

N4 Branded events

Shortlist

entry , DADA Agency, Russia

 

N5 Brand experience

Bronze

entry , agency Geometry Global Bucharest, Romania

entry , agency Friends Moscow, Russia

entry , agency Isobar Moscow, BBDO, Russia [moved from N1 Visual branded content]

 

Shortlist

entry , agency BBDO Russia group, Russia

 

The special awars of the Creative Jury

entry , agency Geometry Global, Romania

 

 

 

BRANDING

 

B. COMMUNICATION DESIGN

B1 Logo

Silver

entry , Аssociation of branding companies of Russia, Russia

 

Bronze

entry , agency Suprematika, Russia

 

Shortlist

entry , agency Depot WPF, Russia

entry , agency Arriba!, Ukraine

 

B2 Corporate identity

Gold

entry , АБКР, Russia

 

Silver

entry , agency LOVEMEDO branding agency, Russia

 

Bronze

entry , agency Identity, Estonia

entry , agency Tough Slate Design, Ukraine

entry , agency Depot WPF, Russia

 

Shortlist

entry , agency AIDA PIONEER branding & creative, Belarus

entry , agency Suprematika, Russia

 

B3 Calendar

Silver

entry , agency SMART-CALENDAR.BY, Belarus

 

Bronze

entry , agency ART GROOVE, Russia

 

B4 Multi-page editions

Gold

entry , agency Tough Slate Design, Ukraine

 

Bronze

entry RT, Russia [moved from B5 Souvenirs and business gifts]

 

B6 Brand environment & experience design

Bronze

entry , agency Geometry Global, Romania

entry , agency DEPARTÁMENT, Russia

Shortlist

entry , agency Geometry Global Bucharest, Romania

entry , agency BBDO Russia group, Russia

entry , agency BRID, Georgia

 

X. PACKAGING DESIGN

 

X1 Packaging of foodstuffs

Gold

entry , agency Tough Slate Design, Ukraine

 

Silver

entry , agency Antville, Italy

entry , agency Bruno Agency, Russia

entry , agency Canape Agency, Ukraine

entry , agency Depot WPF, Russia

 

Bronze

entry , agency :OTVETDESIGN, Russia

entry , agency KOOR Packaging Design, Estonia

Shortlist

entry , agency Fabula Branding, Belarus

entry , agency Ohmybrand, Russia

entry , agency TutkovBudkov, Russia

entry , agency IKON BC, Russia

entry , agency Plenum, Russia

entry , agency Depot WPF, Russia

 

X2 Packaging of non-food products

Bronze

entry , agency Depot WPF, Russia

 

Shortlist

entry , agency Depot WPF, Russia

entry , agency :OTVETDESIGN, Russia

 

Q. DIGITAL DESIGN

Q1 Website design

Silver

entry , agency HAVAS MILAN, Italy

Shortlist

entry , agency Friends Moscow, Russia

 

Q3 Design of virtual promo-tools

Gold

entry , agency Progression, Russia

 

Silver

entry , agency GOOD Moscow, Russia

 

Shortlist

entry , agency CreativePeople, Russia

 

MARKETING

A. PROMO & ACTIVATION

A1 Use of promo (mediums & experience)

Gold

entry , agency Kinograf, Ukraine

 

Silver

entry , agency Friends Moscow, Russia

entry , agency GOOD Moscow, Russia

 

Bronze

entry , agency Geometry Global, Romania

 

Shortlist

entry , agency Voskhod, Russia

entry , agency BBDO Russia group, Russia

 

A2 Strategy

Gold

entry , agency BBDO Russia group, Russia

 

Silver

entry , agency Kinograf, Ukraine

 

A3 Campaign

Bronze

entry , agency Instinct (BBDO Group), Russia [moved from A4 Digital & Social]

 

A4 Digital & Social

Silver

entry , agency Friends Moscow, Russia

entry , agency BBDO Russia group, Russia

 

Bronze

entry , agency Smetana, Russia

 

Shortlist

entry , agency Friends Moscow, Russia

 

A5 Low budget project

Gold

entry , agency Voskhod, Russia

 

Silver

entry , agency Geometry Global, Romania

 

Shortlist

entry , agency Geometry Global Bucharest, Romania

 

C. PR

C1 Strategy

Bronze

entry , agency TWIGA Communication group, Russia

entry , agency Voskhod, Russia

 

C2 Campaign

Bronze

entry , agency e:mg, Russia

entry , agency Granat communications, Russia [moved from M6 Ambient media]

 

Shortlist

entry , agency Possible Moscow, Russia

 

C3 Digital & Social

Gold

entry , agency Leavingstone, Georgia

 

Bronze

entry , agency Smetana, Russia

 

Shortlist

entry , agency SLAVA, Russia

entry , agency Marvelous LLC, Russia

 

C4 Influencer

Shortlist

entry , agency SLAVA, Russia

 

H. DIRECT

H1 Strategy

Bronze

entry , agency Kinograf, Ukraine

 

H2 Campaign

Gold

entry , agency GOOD Moscow, Russia

 

Silver

entry , agency BBDO Russia group, Russia

 

Shortlist

entry , agency AIDA PIONEER branding & creative, Belarus

 

H3 Digital & Social

Bronze

entry , agency Friends Moscow, Russia 

 

M. MEDIA

M1 Use of media channel

Gold

entry , agency Voskhod, Russia

 

 

Silver

entry , agency BBDO Russia group, Russia

 

Bronze

entry , agency AIDA PIONEER branding & creative, Belarus

entry , agency Geometry Global, Romania

 

Shortlist

entry , agency Geometry Global Bucharest, Romania

entry , agency Friends Moscow, Russia

 

M2 Strategy

Silver

entry , agency Kinograf, Ukraine

 

M4 Digital & Social

Shortlist

entry RT, Russia

 

M5 Guerrilla marketing

Gold

entry , agency Leavingstone, Georgia

 

Bronze

entry , agency Voskhod, Russia

 

Shortlist

entry , agency Geometry Global, Romania

 

M6 Ambient media

Silver

entry , agency Tabasco, Estonia

 

Bronze

entry , agency Geometry Global, Romania

 

Shortlist

entry , agency AIDA PIONEER branding & creative, Belarus

entry , agency Instinct (BBDO Group), Russia [moved from M1 Use of media channel]

 

I. INNOVATIONS

I1 Innovations

Shortlist

entry , agency Friends Moscow, Russia

 

THE SPECIAL AWARD OF THE MARKETING JURY  FOR THE MOST BRAVE CLIENT, FOR THE MOST BRAVE SOLUTION

entry , agency Voskhod, Russia

 

CREATIVE EFFECTIVENESS

 

E1 Creative effectiveness

Gold

entry , agency BBDO Russia group, Russia

 

Silver

entry , agency Possible Group, Russia

entry , agency Kinograf, Ukraine

 

Bronze

entry , agency TWIGA Communication group, Russia

entry , agency BBDO Russia group, Russia

 

Shortlist

entry !, agency MullenLowe Moscow, Russia

entry , agency TutkovBudkov, Russia

 

DIGITAL

D1 Websites

Gold

entry , agency Possible Group, Russia

 

Silver

entry , agency Friends Moscow, Russia

 

Bronze

entry , agency HAVAS MILAN, Italy

 

Shortlist

entry , agency BBDO Russia group, Russia

 

D2 Interactive projects

Bronze

entry , agency Friends Moscow, Russia

 

Shortlist

entry , agency SLAVA, Papa Carlo, Russia

entry , agency BBDO Russia group, Russia

 

D4 Web banners

Silver

entry , agency MullenLowe Moscow, Russia

 

D5 Integrated digital campaign

Silver

entry , agency BBDO Russia group, Russia

 

D6 Viral campaign

Gold

entry , agency Leavingstone, Georgia

 

Bronze

entry , agency GREAT, Russia

 

 

D7 Social

Silver

entry , RT, Russia

 

Bronze

entry , agency SLAVA, Russia

entry , agency Red Keds, Russia

 

Shortlist

entry , agency Voskhod, Russia

 

D8 Branded tech and innovations

Silver

entry , agency Red Keds, Russia [moved from D2 Interactive projects]

 

G. MOBILE

G2 Games

Shortlist

entry , agency Friends Moscow, Russia

 

G3 Bot usage

Gold

entry , agency Possible Moscow, Russia

 

G4 AR / VR

Gold

entry , agency Possible Group, Russia

 

T. CREATIVE DATA

T1 Data driven targeting

Gold

entry , agency Initiative Russia, Russia

 

T3 Use of real-time data

Shortlist

entry , agency Initiative Russia, Russia

entry , agency MullenLowe Moscow, Russia

 

SOCIAL ADVERTISING

 

S. SOCIAL ADVERTISING

S1 Socially-oriented film

Bronze

entry , agency GOODMEDIA, Ukraine

 

Shortlist

entry , agency Jack Lytkin prod., Belarus

entry , agency Mozga Studio, Russia

entry , agency STRANA media team, Kazakhstan

entry , agency IQ HARVEST, Russia

 

S2 Socially-oriented print

Bronze

entry , agency ABK, Georgia

 

Shortlist

entry from series Dreams, agency Salmon Graphics, Belarus

entry , agency ABK, Georgia

entry , General Administration for Traffic Safety of Ministry of Internal Affairs, Belarus

 

S4 Socially-oriented project / campaign

Gold

entry , agency Agama Digital Group, Ukraine

 

Silver

entry , agency BBDO Russia group, Russia

entry , agency Action, Russia

 

Bronze

entry , agency DDVB, Russia

 

Shortlist

entry , agency Possible Moscow, Russia

entry , agency e:mg, Russia

entry , agency AIDA PIONEER branding & creative, Belarus

entry , agency Geometry Global, Romania

 

The special award for national identity:

entry , ONT, Belarus

 

MASS MEDIA PRIZE

 

Gold

entry , agency Salmon Graphics, Belarus

entry , MCS Wargaming, Belarus

entry , agency SLAVA, Russia

entry , agency MORE (BBDO Group), Russia

 

 

 

 

 


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