Agenda completa iCEE.fest 2017. S-a extins la 6 scene si o zona outdoor, cu 12 linii de continut
Luni, 29 Mai 2017

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Printre liniile de continut se numara Disruption, eHealth, VR&AR, Content, eCommerce, AdTech, Marcom, Smart Homes, Fin Tech, Creativity, Startups si Entertainment – concerte live, spectacole de standup comedy si prezentari amuzante.

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iCEE.fest s-a extins, ajungand la 6 scene o zona outdoor, si la 12 linii de continut. Dintre acestea se numa Disruption, eHealth, VR&AR, Content, eCommerce, AdTech, Marcom, Smart Homes, Fin Tech, Creativity, Startups si Entertainment – concerte live, spectacole de standup comedy si prezentari amuzante, anunta responsabilii de relatii publice ai evenimentului din acest an.

Festivalul are loc in 15 si 16 iunie, la cinematograful din cadrul Baneasa Mall, in parteneriat cu Orange. Printre partenerii iCEE.fest 2017 se mai numara XAXIS, BCR, Volkswagen si Carrefour.

Majoritatea companiilor globale, incepand cu Google si Facebook, continuand cu The New York Times, Shazam, Yahoo, Lad Bible, AOL si multi altii (peste 120 de nume, in total) vor fi la editia din acest an a evenimentului de la Bucuresti.

Printre vorbitorii din domenii diverse care vor urca pe scenele festivalului se vor numara Shafi Ahmed - primul chirurg care a folosit realitatea virtuala intr-o operatie, Dave Birss – creativul care imbina muzica si neuromarketingul, Chris Skinner – expert global in impactul tehnologiei in transformarea sistemului financiar-bancar sau Alex Khan – cea mai influenta persoana in social media din Germania si multi altii.

 „Dupa 5 ani de la lansarea conceptului, festivalul a ajuns la maturitate iar anul acesta avem cea mai apropiata editie de ce se doreste a fi iCEE.fest, ca proiect”, spune Dragos Stanca, fondator.

O data cu lansarea agendei din acest an, organizatorii au anuntat si mai multe tipuri de bilete, dedicate anumitor categorii profesionale sau doar pentru una din cele doua zile ale festivalului.

Biletele pot fi achizitionate de pe site-ul oficial, iCEEfest.com. Studentii si elevii interesati beneficiaza de 50% discount la toate categoriile de bilete iar 10% din valoarea incasarilor va fi donata proiectului Copaceni Tech House, menit sa ajute copiii cu boli grave sa se bucure de cele mai noi tehnologii.

Agenda Completa iCee fest 2017

15, iunie

9.30

GRAND OPENING: THE CHALLANGES OF THE DIGITAL & TECH INDUSTRY TODAY

Dragos Stanca, Founder, ICEEfest

Constantine Kamaras, Chairman of the Board of Directors, IAB Europe

Host:

Odysseas Ntotsikas, Founder and Managing Director, Think Digital Group

Guests:

Meagan Lopez, Global Digital Business Director, The New York Times

Jan Jirsa, Brand Engagement Director CEEMEA, LEGO

Ela Moraru, Country Business Development Manager, Google

Catalina Ionescu, Client Partner eCommerce CEE, Facebook

John Wittesaele, EMEA President, Xaxis


10.30

SPECIAL KEYNOTE

Chris Skinner, independent consultant and author, TheFinancer

 

11.00

Session 1. KEY LEARNINGS FROM GLOBAL LEADERS

Ela Moraru, Country Business Development Manager, Google

Igor Skokan, Measurement Lead, Facebook

Meagan Lopez, Global Digital Business Director, The New York Times

John Wittesaele, EMEA President, Xaxis

Marc Thomas, Managing Director - UK & Emerging EMEA Markets, Taboola

Simon Halstead, Head of Demand Development, AOL International

Jean-Christophe Gombeaud, Senior Director EMEA, Yahoo!

 

13.45

Session 2. INNOVATION & DISRUPTION AS A BUSINESS MODEL

Jonathan Chippindale, Chief Executive, Holition

Josh Partridge, Vice President for EMEA, Canada and LATAM, Shazam

Davide D’Atri, CEO, Soundreef

Atanas Raykov, Head of Global Telecom Partnerships, Viber

Dan Oros, Country Manager, Bla Bla Car

Charlie Ballard, Global Director, Strategic Insights, Tripadvisor

 

16.00

Session 3. UNLEASHED CREATIVITY: MEET THE OUT-OF-THE-BOX THINKERS

Marcus Wilding, Managing Partner, Mindshare

Fadi Shuman, Global Chief Digital Officer, Geometry Global

Kris Smith, General Manager Europe, Media Monks

Sicco Wegerif, Head of Big Builds & Platforms, Media Monks

Ravid Kuperberg, Partner, Mindscapes

Jeanette Okwu, Global Business Director Digital & Social, Spark44 GmbH

Sedge Beswick, Managing Director, SEEN Connects

 

18.00

"THE CREATIVE MANAGEMENT BLUES"

with

Dave Birss, Speaker, Dave Birss

Managing for creativity is very different to managing for productivity. Many businesses get it wrong and end up stifling ideas. Dave Birss, a former session musician as well as former advertising creative director, uses his guitar and other instruments to demonstrate some important principles that unlock creativity and support fresh ideas. Learn how to turn your creativity all the way up to 11.

 
19.15

The JEFF LEACH Comedy Show

Jeff Leach, Host & Entertainer

 

16 Iunie,

10.00

Session 1. THE FUTURE OF MARCOM

Nikolaos Dimitriadis, Development Director, The University of Sheffield International Faculty, City College

Jan Jirsa, Brand Engagement Director CEEMEA, LEGO

Katy Howell, CEO, Immediate future

Samuel Scott, Marketing Speaker, Samuel Scott

David Uribe, CEO and Co-Founder, smartBeemo

Jan Fleck, Senior Innovation Strategist, FUTURECANDY

 

12:30

Session 2. SOCIAL, VIDEO & INFLUENCIAL MARKETING

Alex Khan, CEO, Attractive Media

Jordan Schwarzenberger, Creative Strategist, LADbible

Ralf Osteroth, Senior Vice President Marketing & Sales, Studio71

Steve Bartlett, Co-founder & CEO, Social Chain

Lukasz Zelezny ( ), Head of Organic Acquisition, London uSwitch Limited, uSwitch
 

 

14.45

SPECIAL KEYNOTE: “If creativity is the answer, the question is wrong”

Dave Birss, Speaker, Dave Birss

The business world has increasingly seen the importance of creativity in helping them adapt and prepare themselves for the future. But few people understand what creativity actually is and how to use it effectively to create value. Dave Birss explains what they’re getting wrong, debunks a load of nonsense and offers a better way of solving problems.

 

15:25

Session 3. MEET THE CRAZY MINDS: EMOTION AND VIRALITY

Damola Timeyin, Strategy Director, BBH Live

Kate Murphy, Associate Creative Director, BBH Live

Bruno Ribeiro, Creative Director, MullenLowe London

Fred Bosch, Head of Digital Innovation, LOLA MullenLowe

Andrei Kaigorodov, Creative Strategist, M&C Saatchi Milano

 

16:45

Session 4. THE SPECTACULAR WORLD OF VIRTUAL & AUGMENTED REALITY

Cory Key, Vice President of Interactive & VR, Discovery Agency

Paula Monteiro, Marketing Director, Wikitude

Jason Lovell, Director of Brand Partnerships EMEA, Jaunt VR

Adrian Leu, CEO, INITION

Jay Short, Strategy Director, CTN Communications

Sergiu Ardelean, Co-founder, ARTIVIVE

Thorsten S. Wiedemann, Founder and Director, A MAZE

Josh Naylor, Senior Tech Evangelist, Unity3D

 

19:45

THE EVOLUTION OF HUMOUR: FROM CLASSICAL TV TO VIRAL VIDEO

Host:

Andi Moisescu, Apropo TV Producer & “Romania’s Got Talent” member of the jury

Guests:

Matei Dima, Video Content Creator, BRomania

Lupu Cristina si Erdei Roxana, Video Content Creators, LikeOne


Mai mult in Eveniment,





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