32 de trofee de eficienta. Grand EFFIE 2018 merge la "Together for MagicHOME", de Jazz Communication
Vineri, 15 Iunie 2018


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Effie Awards 2018 a acordat 32 de trofee de eficienta la editia din acest an. Marele trofeu merge la Jazz Communication. Agentia a castigat Grand Effie la Romanian Effie Awards 2018 pentru campania TOGETHER FOR MagicHOME. Initiativa a insemnat 636 de oameni care au stat non-stop, timp de 23 de zile, pe Scaunul Solidaritatii, amplasat in vitrina Galateca, cu scopul de a strange fonduri pentru MagicHOME, refugiul parintilor ai caror copii sunt diagnosticati cu forme de cancer.

Alaturi de premiul cel mare, Jazz a obtinut si doua Gold Effie si un Silver in categoriile Branded Content, Positive Change – Non-Profit, respectiv Engaged Communities, pentru campaniile: din nou TOGETHER FOR MagicHOME si Time from Your Own Time (brand - Avon).

12 agentii si companii au fost premiate in cadrul Galei Effie, care s-a desfasurat la Palatul Bragadiru si a fost prezentata de Andi Moisescu. In total, au fost acordate 9 Gold Effie, 12 Silver Effie, 10 Bronze Effie alaturi, bineinteles, de Grand Effie.

Agentiile si companiile castigatoare de anul acesta sunt: Cohn & Jansen JWT, Fabryo Corporation, GMP Advertising, Graffiti BBDO, Headvertising, Jazz Communication, Kubis Interactive, Leo Burnett Group/Publicis One Romania, McCann Worldgroup Romania, Next Advertising, Publicis Romania/Publicis One Romania si Three.

Juriul competitiei a fost condus de Nicoleta Eftimiu, Country Manager Coca-Cola Romania si Moldova, si a fost format din peste 120 de specialisti in comunicare, reprezentanti ai clientilor, ai agentiilor de publicitate, de research si CEO ai grupurilor de comunicare.

“Am vazut multe campanii foarte bune anul acesta, adevarate surse de inspiratie pentru intreaga industrie de publicitate, un semn ca piata evolueaza, ca noi toti devenim mai buni. Ingredientele castigatoare au fost mixul intre maturitate si solutiile creative propuse, o doza sanatoasa de curaj si focusul catre consumator” a declarat Nicoleta Eftimiu, Country Manager Coca-Cola Romania si Moldova. 

„Pe termen mediu si lung, vor avea intotdeauna de castigat brandurile care inteleg cu adevarat ce isi doresc consumatorii si vin cu solutii smart, creative la nevoile lor. Remarcabil pentru editia din acest an este si numarul cu 30% mai mare al juratilor care au venit din partea clientilor, companii lider pe pietele pe care activeaza, crestere care a generat o calitate mai buna, mai complexa a dezbaterilor si o distilare mai clara a campaniilor pe criterii de eficienta.” a mai spus sefa juriului Effie Awards 2018.

Top 3: Leo Burnett Group/Publicis One Romania, McCann Worldgroup Romania si Jazz Communication - la egalitate cu UM Romania.

Top 3 agentii care au obtinut punctajul cel mai mare din competitie sunt: Leo Burnett Group/Publicis One Romania, McCann Worldgroup Romania si Jazz Communication la egalitate cu UM Romania.

Leo Burnett Group/Publicis One Romania a obtinut 8 premii - 3 Gold, 2 Silver si 3 Bronze in categoriile: Personal Care Products & Services, Alcoholic Beverages - Beers, Retail, Telecommunications, Media Idea, Engaged Communities si Business to Business, pentru campaniile – Lullaby (brand - Pampers), The Beer That Cheers to Dads (brand - Noroc), Animaterra (brand - Kaufland), #NETLIBERARE (brand - Telekom), Business Liber (brand - Telekom) si Vlogger's Swap (brand - Telekom).

 McCann Worldgroup Romania a obtinut 6 premii - 3 Gold, 2 Silver si un Bronze in categoriile: Non- alcoholic Beverages, Restaurants, New Product or Service Introduction, Brand Experience si Media Idea, pentru campanile - Festival Bracelet (brand - Coca-Cola), CEVA/Something from KFC (brand - KFC), The Only Taco Bell On A 1208KM Radius (brand - Taco Bell) si Romania’s Next Big Vlogger (brand - Telekom).

Cei mai eficienti clienti: Telekom Romania , The Coca-Cola Company,  Asociatia MagiCAMP

Cei mai eficienti clienti ai editiei de anul acesta sunt: Telekom Romania cu 5 trofee (3 Gold, un Silver si un Bronze), The Coca-Cola Company, care a obtinut 4 trofee (3 Gold si un Bronze) si Asociatia MagiCAMP cu 3 trofee (Grand Effie, un Gold si un Silver). Și in ceea ce priveste brandurile, topul arata similar: Telekom pe primul loc, Coca-Cola pe locul doi si MagicHOME pe locul trei.

Brandurile care au avut campanii castigatoare la editia 2018 a Romanian Effie Awards sunt: Aqua Carpatica, Auchan, Avon, Banca Transilvania, Coca-Cola, Enel, Grolsch, ING Bank, Kaufland, KFC, MagicHOME, Noroc, Pampers, Patria Bank, Savana, Storia.ro, Taco Bell, Telekom, Unisol si Visa.

Brandul Anului la Romanian Effie Awards: Telekom

Conform Effie Index, clientul anului este Telekom Romania, brandul anului este Telekom, iar agentia anului Leo Burnett Group/Publicis One Romania.

Romanian Effie Awards 2018 este un proiect organizat de IAA Romania si UAPR, prezentat de Telekom Romania, Coca-Cola, Ursus si Kaufland si sustinut de Rompetrol. Parteneri strategici: Deloitte si Nielsen.

EFFIE Awards este un festival international sub licenta EFFIE Worldwide, Inc. EFFIE Awards a fost lansat in 1968, in SUA. Romanian EFFIE Awards este un eveniment de marca al industriei de marketing  si comunicare, organizat de International Advertising Association Romania (IAA Romania), in parteneriat cu Uniunea Agentiilor de Publicitate din Romania (UAPR) si implementat de The Institute.

Lista detaliata a castigatorilor Romanian Effie Awards 2018:

EFFIE 2018 Winners


Packaged Food


BRONZE


Campaign: Natural, Without Compromises

Brand: Unisol

Client: Bunge Romania

Submitted by: Cohn & Jansen JWT


Personal Care Products & Services


SILVER

Campaign: Lullaby

Brand: Pampers

Client: P&G Romania

Submitted by: Leo Burnett Group/ Publicis One Romania


Alcoholic beverages – Beers


BRONZE


Campaign: The Beer That Cheers to Dads

Brand: Noroc

Client: Molson Coors

Submitted by: Leo Burnett Group / Publicis One Romania


Non-alcoholic beverages


BRONZE


Campaign: Festival Bracelet

Brand: Coca-Cola

Client: The Coca-Cola Company

Submitted by: McCann Worldgroup Romania


GOLD


Campaign: The Taste of Purity

Brand: Aqua Carpatica

Client: Valvis Holding

Submitted by: Cohn & Jansen JWT



Durables


SILVER

Campaign: The Non-traditional Family

Brand: Savana

Client: Fabryo Corporation

Submitted by: Fabryo Corporation


Retail


BRONZE


Campaign: Animaterra

Brand: Kaufland

Client: Kaufland Romania

Submitted by: Leo Burnett Group / Publicis One Romania



Restaurants


SILVER


Campaign: CEVA / Something from KFC

Brand: KFC

Client: US Food Network

Submitted by: McCann Worldgroup Romania


Financial Services


BRONZE


Campaign: Simple as ING

Brand: ING Bank

Client: ING Bank Romania

Submitted by: Headvertising


SILVER


Campaign: Talking Salaries

Brand: ING Bank

Client: ING Bank Romania

Submitted by: Headvertising





Campaign: Hats

Brand: ING Bank

Client: ING Bank Romania

Submitted by: Headvertising


Campaign: The Entrepreneurial Bucharest

Brand: Banca Transilvania

Client: Banca Transilvania

Submitted by: Three & Next Advertising


Campaign: Convince your folks to pay with Visa

Brand: Visa

Client: Visa

Submitted by: Publicis Romania / Publicis One Romania



Telecommunications


GOLD

Campaign: #NETLIBERARE

Brand: Telekom

Client: Telekom Romania

Submitted by: Leo Burnett Group/ Publicis One Romania


Campaign: Business Liber

Brand: Telekom

Client: Telekom Romania

Submitted by: Leo Burnett Group/ Publicis One Romania


David vs Goliath


BRONZE

Campaign: What Can Patria Do for You

Brand: Patria Bank

Client: Patria Bank

Submitted by: GMP Advertising



New Product or Service Introductions


SILVER

Campaign: The Only Taco Bell On A 1208KM Radius

Brand: Taco Bell

Client: California Fresh Flavours

Submitted by: McCann Worldgroup Romania


BRONZE


Campaign: To find a house

Brand: Storia.ro

Client: OLX Online Services

Submitted by: Publicis Romania / Publicis One Romania


Brand Experience


GOLD

Campaign: Festival Bracelet

Brand: Coca-Cola

Client: The Coca-Cola Company

Submitted by: McCann Worldgroup Romania


Campaign: Romania’s Next Big Vlogger

Brand: Coca-Cola

Client: The Coca-Cola Company

Submitted by: McCann Worldgroup Romania



Branded Content


BRONZE

Campaign: Awake Music Experiment

Brand: Grolsch

Client: Ursus Breweries

Submitted by: Kubis Interactive

GOLD

Campaign: Time from Your Own Time

Brand: Avon

Client: Avon Cosmetics Romania

Submitted by: Jazz Communication


Positive Change - Brands (CSR)


BRONZE


Campaign: Help Romania Breathe

Brand: Auchan

Client: Auchan Retail Romania

Submitted by: Graffiti BBDO

SILVER

Campaign: Nest Address

Brand: Enel

Client: Enel Romania

Submitted by: Publicis Romania / Publicis One Romania



Positive Change – Non-Profit


GOLD

Campaign: TOGETHER FOR MagicHOME

Brand: MagicHome

Client: MagiCAMP

Submitted by: Jazz Communication


Media Idea


BRONZE


Campaign: Vlogger's Swap

Brand: Telekom

Client: Telekom Romania

Submitted by: Leo Burnett Group / Publicis One Romania


GOLD

Campaign: Festival Bracelet

Brand: Coca-Cola

Client: The Coca-Cola Company

Submitted by: McCann Worldgroup Romania



Engaged Communities


SILVER


Campaign: TOGETHER FOR MagicHOME

Brand: MagicHome

Client: MagiCAMP

Submitted by: Jazz Communication


GOLD

Campaign: Vloggers’ Swap

Brand: Telekom

Client: Telekom Romania

Submitted by: Leo Burnett Group / Publicis One Romania



Seasonal Marketing


SILVER

Campaign: Convince your folks to pay with Visa

Brand: Visa

Client: Visa

Submitted by: Publicis Romania / Publicis One Romania


Business to Business


SILVER


Campaign: Business Liber

Brand: Telekom

Client: Telekom Romania

Submitted by: Leo Burnett Group / Publicis One Romania



CLIENTUL ANULUI


Telekom Romania


BRANDUL ANULUI


Telekom


AGENTIA ANULUI


Leo Burnett Group // Publicis One Romania





GRAND EFFIE 2018

Campaign: TOGETHER FOR MagicHOME

Brand: MagicHome

Client: MagiCAMP

Submitted by: Jazz Communication

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