IAA Worldwide a anuntat o noua identitate si noul iaaglobal.org
Felix Tataru, IAA Worldwide, Inspiring Excellence in Communications Worldwide, Joseph Ghossoub, Sharif Abu Khadra, Aaron Lloyd, Ace Worldwide Advertising United Arab Emirates, AdForum United States, Al Ahram Organization Egypt Al Sidra, 7 Days United Arab Emirates, Arab Advertising Organization Syria Aujan Industries United Arab Emirates, Bartle Bogle Hegarty Ltd. United Kingdom, BBDO United States, BPA International United States, Bridges Marketing & Communication Co. Saudi Arabia, British American Tobacco-Russia Russia, Crain Communications United States, DDB Worldwide Communications Group United States, Dentsu Inc. Japan, Dogan Yayin Holding Turkey, DOM International United Arab Emirates, Dow Jones & Company United States, Draftfcb United States, Euro RSCG Worldwide United States, European Media Group Russia Financial Times United Kingdom, Grey Global Group United Kingdom, Hakuhodo Incorporated Japan, Hearst Magazines International United States, Hypermedia FZ L.L.C. United Arab Emirates, G Global Solutions United States, JSC Advertising Group Vitrina A Russia, Kokokusha Co. Ltd. Japan, Lowe Worldwide United States, McCann WorldGroup United States, MTV Networks Latin America United, Nestec Ltd. Switzerland, Nifco/The Japan Times Ltd. Japan, Nikkei Inc. Japan, octOpus Advertising United Arab Emirates, Sesame Workshop United States, Shell Brands International AG Switzerland, The Asahi Shimbun Japan, The Boeing Company United States, The Economist Newspaper Ltd. United Kingdom, The Gillette Company United States, Time International United States, The Procter & Gamble Company United States, TriGranit Hungary, Unilever Plc United Kingdom, Video International Group Russia
Luni, 18 Iunie 2007

(ccmaindig.ro, Iulian Toma)

International Advertising Association (IAA) si-a anuntat o noua identitate de corporatie, se arata intr-un comunicat remis ccmaindig de catre oficialii organizatiei mondiale cu sediul central la New York.

Anuntul coincide cu intalnirea Comitetului Executiv si a Bordului de Directori din care face parte si Felix Tataru - Presedintele IAA Romania, eveniment ce a avut loc la festivalul de publicitate de la Cannes pe 17 si 18 iunie.

Potrivit lui Joseph Ghossoub (foto), Chairman and World President al IAA, noua identitate este deopotriva proaspata si contemporana. “Noul nostru slogan – Inspiring Excelence in Communications Worldwide se potriveste cu siguranta dorintei noastre de a evolua in tandem cu industria”, continua Joseph Ghossoub.

Potrivit sursei citate, noua identitate este rezultatul mai multor luni de lucru si a fost creat cu asitenta unei echipe voluntare de la Team Y&R  sub coordonarea lui Sharif Abu Khadra, Vice President of Communications, IAA.

Organizatia a pus la dispozitia celor 56 de filiale resursele care vor asigura trecerea treptata la noua identitate. IAA Worldwide a creat un CD instrument pentru a face posibil utilizarea imediata a noii identitati pentru toate cele 56 de filiale.

Proiectul de rebrandingul IAA va include toate platformele de comunicare, inclusiv relansarea noului website al organizatiei www.iaaglobal.org .

iaaglobal.org versus iaa.ro

Interesant ar fi de remarcat ca , spre deosebire de filiala autohtona IAA Romania, organizatia IAA Globala nu acorda, cel putin pana acum, o importanta deosebita funizarii de continut media online propriu, decat in limita unei comunicari publice a organizatiei si a preluarii unor informatii din alte pagini de specialitate din media, nu putine, si nu mai putin celebre.

Si sa nu uitam ca printre Membrii Corporate ai IAA cu sediul central la New York care primesc astfel de selectii din presa de specialitate se numara  furnizori de continut media de prestigiu cum ar fi The Economist, Financial Times, The Wall Street Journal, Advertising Age, Hearst Corporation sau AdForum.

Organizatia globala acorda insa un interes deosebit comunicarii intre asociatie si celelalte canale media  de profil internationale, in paginile carora IAA este interesata sa promoveze actiunile asociatiei.

ccmaindigFile International Advertising Association (IAA)

Cu sediul central al New York, International Advertising Association (IAA) a fost fondata in 1938 si are in prezent 56 de filiale in 76 de tari din intreaga lume, inclusiv Romania. (www.iaaglobal.org)

International Advertising Association Corporate Members

Company / Country / Website

Aaron Lloyd, JSC Russia www.aall.ru

Ace Worldwide Advertising United Arab Emirates www.aceworldwide.ae

AdForum United States www.adforum.com

Al Ahram Organization Egypt Al Sidra Publishing-

7 Days United Arab Emirates www.7days.ae

Arab Advertising Organization Syria Aujan Industries United Arab Emirates www.aujan.com

Bartle Bogle Hegarty Ltd. United Kingdom www.bbh.co.uk

BBDO United States www.bbdo.com

BPA International United States www.bpaww.com

Bridges Marketing & Communication Co. Saudi Arabia www.bridgescom.com

British American Tobacco-Russia Russia www.bat.com

Crain Communications United States www.crain.com

DDB Worldwide Communications Group United States www.ddb.com

Dentsu Inc. Japan www.dentsu.co.jp

Dentsu Tec Inc. Japan www.dentsutec.co.jp

Dogan Yayin Holding Turkey www.dmg.com.tr

DOM International United Arab Emirates www.dom.ae

Dow Jones & Company United States www.dowjones.com

Draftfcb United States www.draftfcb.com

Euro RSCG Worldwide United States www.eurorscg.com

European Media Group Russia Financial Times United Kingdom www.ft.com

Global Advertising Strategies United States www.ethnicUSA.com

Grey Global Group United Kingdom www.greyglobalgroup.com

Hakuhodo Incorporated Japan www.hakuhodo.co.jp

Hearst Magazines International United States www.hearst.com

Hypermedia FZ L.L.C. United Arab Emirates

IDG Global Solutions United States www.idg.com

JSC Advertising Group Vitrina A Russia www.vitrina.ru

Kokokusha Co. Ltd. Japan www.kokokusha.co.jp

Leo Burnett Worldwide, Inc. United States www.leoburnett.com

Lowe Worldwide United States www.loweworldwide.com

McCann WorldGroup United States www.mccann.com

MTV Networks Latin America United States www.mtv.com

Nestec Ltd. Switzerland www.nestle.com

Nifco/The Japan Times Ltd. Japan www.nifco.co.jp

Nikkei Inc. Japan www.nni.nikkei.co.jp

octOpus Advertising United Arab Emirates www.octopusme.com

Sesame Workshop United States www.sesameworkshop.org

Shell Brands International AG Switzerland www.shell.com

The Asahi Shimbun Japan www.asahi.com

The Boeing Company United States www.boeing.com

The Economist Newspaper Ltd. United Kingdom www.economist.com

The Gillette Company United States www.gillette.com

The Holding Group United Arab Emirates

The Ogilvy Group United States www.ogilvy.com

The Procter & Gamble Company United States www.pg.com

Time International United States www.timeinc.com

TriGranit Hungary www.trigranit.hu

Unilever Plc United Kingdom www.unilever.com

Video International Group Russia

Y&R Brands United States www.yrbrands.com


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